GumBits with Grand Hunter Champion Geoffrey Hesslink, Olympian Steffen Peters, and Olympian Lauren Billys Shady

GumBits are all-natural, bite sized chewy sugar pieces that are the perfect blend of treat and training tool. Intended for use with or without a bridle, GumBits naturally promote chewing activity, encourage relaxation, activate salivation, and eliminate teeth grinding.

Dubbed "chewing gum for horses,” GumBits are currently used by a selection of the world's top Olympic and international competitors and are 100% FEI legal. GumBits are composed of an all natural combination of sugar and beeswax. Their taste and texture encourage soft chewing, salivation, and a better connection with the bit. Tense, grinding, or dry mouthed horses in particular benefit from the addition of GumBits to their training program.

Founded in 2005 by Shereen Fuqua of Collecting Gaits Farm, GumBits’ partnered with United States Equestrian Federation from their beginning sponsoring the USEF-Collecting Gaits Farm National Dressage Championships & Olympic Trials held in Gladstone since 2003, then US Pony Finals in 2016. GumBits became the USEF “Official Training Treat & Supplier of the US Teams”in 2020.

The “chewy sugar” is available in Europe, & Australia since 2012. In 2024, GumBits partnered with PSI Events of Horses and Dreams Entertainment GmbH promoting "the Chewing Gum for Horses" at all four of their FEI Show Jumping & Dressage events up to CDI-four star & CSI-three star in Germany.

All disciplines benefit from a softer, more focused horse, from high performance Dressage, Jumpers, and Eventing to Driving, Vaulting, Arabian sport horses, Barrel racing, and more. Discover why GumBits' chewy sugar is the US Equestrian Official Training Treat, and Supplier of the US Teams and a proud sponsor and partner of PSI Events!

US Equestrian Announces Sponsor Partnership with GumBits as Official Training Treat


GumBits are made of FDA-approved, competition-legal ingredients including sugar, wheat flour, and beeswax. When given as a treat before a ride or training session, GumBits helps to promote chewing and salivation in horses & ponies. Made popular in the dressage community, the use of GumBits has quickly expanded into other disciplines and breeds. Equestrians use prominently as a helpful training aide.

 “We’re pleased to have GumBits on board as an Official Sponsor and Supplier for US Equestrian, Many of our members and top-level athletes are already enjoying the benefits of the GumBits product as part of their training routines. We appreciate GumBits continued support of US Equestrian and look forward to introducing this innovative product to our membership.”

Bill Moroney, Chief Executive Officer of US Equestrian US Equestrian News, March 6, 2020

Young pony girl wearing riding helmet, holding a trophy overhead, with a medal around her neck at an indoor equestrian event winning after using GumBits, sugary treats for her pony for relaxed and soft round jumping performance.
A white horse with a black bridle eating chewing gum for horses from a person's hand. Horses will eat GumBits with or without the bridle on by hand from the easy to store bottle in a tack carrier.
Line drawing of GumBits' mascot horse wearing a GumBits sponsored white champion blanket with orange trim and small decorative details. The horse has a light tan coat, a white mane, white socks on its legs, and is smiling after winning.
Line drawing of GumBit's mascot horse wearing a GumBits sponsored white champion blanket with orange trim and small decorative details. The horse has a light tan coat, a white mane, white socks on its legs, and is smiling after winning.

From high performance sport horses to competitive ponies ….GumBits, chewy sugar

..kids like to spoil their ponies with the treat, & keeps the ponies focused and relaxed!!

American Olympian Alternate Matt Brown & Super Socks competing at Rolex Three Day Eventing in Lexington, KY 2017. He started using GumBits in 2014.

SAME GOAL

DIFFERENT DISCIPLINES

A female equestrian athlete in a pink costume performs a move on a chestnut horse during a show jumping competition inside an arena with spectators, flowers, and event officials in the background.

Olympian Matt Brown

Barrel Racer Presley Draheim

JR Champion Vaulter Isabella Spillantin

Champion Hunter Geoffrey Hesslink

A young man holding a leash stands next to a brown horse at an equestrian event, with a green sign that reads "Wellington International" and a Rolex clock in the background.
A female equestrian rider in a pink shirt and black cowboy hat riding a galloping brown horse with a white blaze on its face, navigating around a blue barrel with sponsor logos during a barrel racing event in an indoor arena.
A woman and a young girl interacting with a horse at a riding event. The horse has braided mane and is wearing a fly bonnet. The girl is wearing a helmet, and the woman has sunglasses hanging from her shirt and is wearing a pink scarf around her neck.
A promotional poster for Gumbits, a chewing gum for horses, featuring a woman with glasses blowing a pink bubblegum, a smiling woman in a helmet, and a horse with a pink gum bubble. The poster contains text about the product, awards, news, and contact information.
A young woman in riding gear with a helmet stands next to a brown horse inside a riding arena with large windows.

FUQUA FAMILY SHEREEN & DAUGHTER KAT, SHARE THEIR SECRET OF SUCCESS , GIVING CHEWY SUGAR, GUMBITS TO ALL THEIR CHAMPION PONIES & HORSES.

Collection of magazine covers and advertisements related to horses and equestrian products, including gum treats, grooming products, and horsemanship magazines.